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Local TV Is Finally Ready To Go Programmatic
After years in development, a programmatic solution for buying and selling local linear advertising is finally ready to launch. “We have a newly formed partnership with ITN that is going to change the ...
As broadcasters push to end ownership caps that they contend has hurt their competitive position, new data from Guideline provides some depressing details on just how much the local TV ad spend has ...
One of my favorite Nieman Lab predictions in recent years came from Nik Usher, associate professor of communication studies at the University of San Diego. The prediction, “The future-of-journalism ...
CHANTILLY, Va.—New projections from BIA Advisory Services predict that TV advertising will grow by 3.6% to $21 billion next year, BIA Founder and CEO Tom Buono said. Buono told TVB Forward conference ...
Local TV news is in trouble. For decades, 24/7 cable news and digital news sites have chewed away at its audience base. Younger audiences have little interest in tuning in at 6 or 11 p.m. to catch a ...
Gray Media and the E.W. Scripps Co., two of the largest U.S. owners of local TV stations, have engineered a swap of stations in five small and mid-sized markets. The move will create new duopolies, ...
Across the country, the kinds of budget cuts that have decimated newspapers over the years are now slicing into local TV news stations. A trend of TV news layoffs “is only just the beginning,” one ...
Meteorologists at 27 local TV news stations are facing uncertainty about their jobs after Allen Media Group announced a new local weather initiative with The Weather Channel. The group, which owns TV ...
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